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Who We Are
Perfect Ingenuity Limited (“we”, “our” or “us”) is a UK-based direct marketing agency that supports clients across a range of sectors with customer acquisition and brand awareness through targeted and compliant marketing campaigns. We are committed to protecting and respecting your privacy.
We specialise in the use and provision of consumer data for marketing purposes and work with many of the UK’s leading brands to help them reach relevant audiences through carefully targeted campaigns. Our primary marketing channels include postal and telephone communications, and all data processing is carried out in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), where applicable.
We do not collect personal data directly from individuals. Instead, we process data provided by trusted third-party Data Controllers who are responsible for collecting and maintaining the data under a valid lawful basis—either Legitimate Interest or Consent. These Data Controllers are also responsible for informing individuals how their data may be used and shared for marketing purposes.
This Privacy Policy sets out the data processing practices carried out by Perfect Ingenuity Limited on behalf of third-party Data Controllers, as well as limited cases where we act as a Data Controller (for example, when you contact us directly via our website). It also explains how we handle data securely and how individuals can get in touch with us regarding any questions or concerns.
If you have any requests or queries concerning your personal information or these practices, please contact our Data Protection Officer at:
compliance@perfectingenuity.com
Perfect Ingenuity Limited
128 City Road, London, EC1V 2NX
Company No. 09265244 | ICO Registration No. ZA081918
Your Rights as an Individual
As someone whose personal data may be processed by Perfect Ingenuity Limited, you have certain rights under data protection law. We take these rights seriously and are committed to helping you exercise them:
To exercise your rights, contact us at: compliance@perfectingenuity.com
Perfect Ingenuity Limited, 128 City Road, London, EC1V 2NX
We may need to verify your identity before responding. We aim to reply to all valid requests within 28 days.
Subject Access Requests (SARs)
If you would like to make a Subject Access Request related to the data we process on behalf of our clients, you can contact us and we will forward your request to the relevant data controller. We may also request proof of identity to protect your privacy.
We do not charge a fee for the first request. However, we may charge a reasonable fee if your request is excessive or repetitive. We aim to respond to valid requests within 28 days, and we will let you know if additional time is needed.
How We Use Your Data
Perfect Ingenuity Limited helps businesses connect with people who may be interested in their products and services. We do this by sourcing and supplying marketing data—such as names, contact details, and areas of interest—on behalf of our clients.
We do not collect personal data directly from individuals. Instead, we work with trusted third-party data suppliers who collect your data lawfully and inform you at the point of collection that it may be shared for marketing purposes.
When a client wants to run a marketing campaign (by phone, post, email, or SMS), we help them find suitable data. We request the appropriate information from our suppliers and then securely transfer that data to the client.
Marketing may relate to the following sectors:
We process all data securely and in accordance with our clients’ instructions and UK GDPR.
Legitimate Interest and Consent
We process personal data on behalf of our clients for marketing purposes using the following lawful bases:
| Purpose | For Use by Our Clients |
|---|---|
| Marketing by Email | Consent but only when you provide specific consent for a named organisation. |
| Marketing by SMS | Consent but only when you provide specific consent for a named organisation. |
| Marketing by Telephone | Consent but only when you provide specific consent for a named organisation. Legitimate Interest where your number is not registered on the Telephone Preference Service. |
| Marketing by Post | Legitimate Interest unless you are registered on the Mailing Preference Service, where we will ask for your specific consent. |
Your data may also be used for profiling, validation, suppression, or information enhancement by our clients.
We do not process any special category data (e.g. ethnic origin, health, beliefs) or information relating to criminal convictions.
Data Sample
A typical data file we receive from a data controller may include:
How Long We Keep Your Data
We store personal data for up to 365 days to prevent duplicate use and manage consumer queries. After this, data is automatically deleted from our lead management platform.
For compliance purposes (such as suppression lists), we may retain limited details like phone numbers indefinitely to ensure you are not contacted again.
Opting out of Future Marketing
You can change your marketing preferences at any time by:
You can also contact us directly at compliance@perfectingenuity.com. Please note, this will only apply to organisations we have a business relationship with.
Where We Store Your Personal Data
All data we handle is securely stored on a UK-hosted, cloud-based lead management platform. We apply strong technical and organisational measures to protect it from unauthorised access, misuse, or loss. Access is strictly limited to authorised personnel and trusted partners operating under confidentiality agreements.
International Data Transfers
While most of our processing is UK-based, personal data transmitted via the internet may involve international transfers. In such cases, we take steps to ensure your data is protected and handled according to UK data protection law.
Cookies
Our website uses cookies to improve your experience and personalise content. You can manage your cookie preferences via your browser settings. For more information, please see our Cookie Policy.
Children’s Data
We do not knowingly process personal data of individuals under the age of 18. If we become aware that we have received such data, we will securely delete it from our lead management platform.
Use of Personal Information Through Our Website
We may collect information when you use our website or contact us through the “Contact Us” form. This data is used solely to respond to your enquiries and provide requested information.
Disclosures
We may share personal data with third parties only where necessary and in accordance with the law. This includes:
We primarily act as a data processor on behalf of our clients. In some cases (such as website queries), we may act as a data controller for limited processing activities.
Contacting Us, Exercising Your Rights or Making a Complaint
For questions about this policy, to exercise your rights, or to raise a concern, contact our Data Protection Officer:
compliance@perfectingenuity.com
Perfect Ingenuity Limited, 128 City Road, London, EC1V 2NX
If you’re not satisfied with our response, you can raise a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Amendments
Please note that this privacy policy is subject to change from time to time. It was last revised in June 2026.
Perfect Ingenuity is a direct marketing agency with over 20 years of industry experience specialising in multi-channel data solutions.